The idea
We undertook a complex project for the lunch brand's sportswear. This involved capturing a wide range of still and moving content. The production took place in three different cities: Amsterdam, Mexico City, and Cape Town, over a span of more than six months.
We also delivered a comprehensive design system for content usage.


The team
Client: adidas Global
Agency: TBWA
Creative Director: Theo von Aspern
Art Director: Maria Goucha
Lead Designer: Nancy Shvetsova
Photographer: Tom Bender









