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The idea

The holidays are about more than just buying gifts. They're also about creating lasting memories, unforgettable experiences, and the joy of sports, all with the help of the most sought-after sports brand.

That's why we're encouraging people to take a break from the pressure of gift-giving this holiday season. Instead, take a moment to make it a moment, and give the gift of a memorable experience.

The roles

Client: adidas Global
Agency: TBWA
Creative Director: Theo von Aspern
Lead Designer: Nancy Svetsova
Photographer: Will Douglas

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adidas Sportwear FW24

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adidas Back-to-School '23