The brief
The talented marketing team created the brand. Although the product's quality was excellent and the sales mechanism effective, the brand lacked a clear identity and consumer trust.
I was invited to create a brand vision from scratch. I'm proud that my work increased sales significantly and provided a strong foundation for future brand development.
The roles
Client: In-House
Lead Designer: Nancy Shvetsova
Project overwiew
For this project, the work was divided into two main parts.
The first part involved creating the brand's visual identity from scratch. This included determining what the brand should look like and how consumers should perceive it. The visual elements such as logo, color palette, typography, and other aesthetics were carefully crafted to represent the brand's personality and values. The goal was to create a visual identity that would be recognizable, memorable, and resonate with the target audience.
