The brief

McDonald's Baltics launched a summer campaign with the aim of encouraging consumers to use the Flagship app.

The campaign involved an advent calendar where consumers could open a new deal every day. Each deal was only available for one day, which incentivized consumers to use the app daily.

Project overview

McDonald's Baltics, a popular fast-food chain, has recently introduced a summer campaign to promote the use of its Flagship app. This app allows customers to place orders, customize their meals, and receive exclusive offers and deals. The campaign is centered around an advent calendar, which features a daily new deal. These deals are only valid for 24 hours, which creates a sense of urgency and motivates customers to use the app daily. The advent calendar includes various offers, ranging from meal discounts to free items, such as burgers, fries, and drinks.

Customers can access the calendar by downloading the Flagship app, which is free on iOS and Android devices. Once they have downloaded the app, they can unlock the deals daily by scanning the QR code at the counter or drive-thru. The campaign aims to provide customers with an exciting and engaging experience while using the app. It also encourages users to visit McDonald's more frequently and explore its extensive menu options.

Overall, this summer campaign is an excellent opportunity for McDonald's Baltics to increase customer engagement and loyalty while promoting their Flagship app.

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